Artist: Sidecar

Noel Hendrickson for WestJet

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Noel Hendrickson’s latest shoot for WestJet took a lot planning. Stills and motion of multiple scenarios aboard three separate airliners in an active international airport are just some of the challenges Noel and his crew had to work with. It was a highly successful collaboration between Noel, WestJet and their agency, Rethink Ideas, PARK Production House and his Rep Nancy Grant. Noel Says, “It was a bit of a challenge shooting a specific stills lifestyle campaign to help rebrand WestJet and then switching hats to direct a separate motion campaign … but I absolutely loved it! What a team!!”

Represented in the U.S./East Coast by SIDECAR.

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