“Vai que Cola” is the Brazilian way of saying, “Go for it. The worst they can do is say no.”
When Southern California and Dallas Photographer and Director Pedro Oliveira originally wrote the treatment for his commercial Vai que Cola, the pitch ethos was simple: “Go for it. The worst they can do is say no.” It represented a stubborn determination to look at the odds, laugh in their face, and fight for what you believe in.
The production of the commercial ultimately became a personification of that very idea. Inspired by Oliveira’s eight-year-old self growing up in the deep countryside of Brazil, Vai que Cola is a narrative of hope that challenges the odds of poverty. What began as a simple concept at his kitchen counter rapidly grew into a massive global production, uniting over 80 creatives from several countries through a shared love for cinematic storytelling and the beautiful game of soccer.
For more of Pedro’s work, visit his Workbook portfolio.
Represented by WSWcreative.
