Photographer/Director Pedro Oliveira recently directed a commercial for the all electric Honda Prologue. The campaign titled “One 4 The Road” follows a group of friends going on a camping trip, showing off the battery life and terrain capabilities of the mid-size SUV. Pedro’s distinct direction allows the motion piece to feel less like a commercial and more of a narrative short film, quietly making the Prologue out to be a member of the group. It’s nuanced marketing that feels inviting and engaging, a hallmark of Pedro’s style.
For more of Pedro’s work, visit his Workbook portfolio.
Represented by WSWcreative.
