Photographer/Director Stephen DeVries recently finished another shoot for Publix Supermarkets to be used for their in-store displays. The goal was to take advantage of the the large scale of the displays (often featured around around the perimeter of the store), and use them to create a fresh and modern feel.
Stephen’s creative approach centered on Publix’s variety of fresh produce using the organic nature and fun patterns of the produce – and honing in on macro photography. A longtime fan of macro work, he embraced the challenge with enthusiasm: “There’s something about the way light plays off texture—the ability to get in close, capture the details, then blow them up larger than life. It’s always exciting,” he says. “The results of this shoot were exactly what we hoped for… delicious, inviting, and GREEN.”
See images from the shoot below. View more of Stephen’s work at Workbook.
Represented by Quitze Nelson Artist Management.
