Countless details align in Randal Ford‘s latest series for herbicide maker, BASF with every element in service to the narrative. References to “Washington Crossing the Delaware,” “The Midnight Ride of Paul Revere” and the style and subject matter of Norman Rockwell, create a humorous pastiche, but also, convey the campaign message: the importance of getting it right the first time.
“I love the concept that a beautiful image tells a story,” says Ford. “Every element in these photographs is there in service to the narrative, just like the artworks they riff off. They’re storytelling devices, and as a finished campaign, I think they’re really successful.”
For some amazing BTS on the making of these images, link over to Randal’s Instagram Reels: Midnight Ride. Crossing the Delaware, Barber Shop, House Painting
Represented by Marianne Campbell & Associates.
