Rhea Anna‘s latest project for Johnson Baby Products began as a social media campaign for their Facebook page and Instagram feed and soon expanded to encompass all digital media platforms, with some images appearing on their website.
The goal of the print campaign was to include all kinds of babies and toddlers and their parents, including families from the LGBT community.
There were 16 babies in all; most were under one year, but there were a few toddlers in the mix as well.
The production was scheduled over three days in two locations. Thanks to the producer Susan Shaughnessy, and the art direction of the agency involved, the crew was able to create a huge library of images that’s perfect for the social media sphere but also will be utilized in more traditional advertising venues as well.
