Photographer/Director Robert Adamo partnered with UNC Health on their “Everyday Greatness” campaign; a project rooted in emotion, honesty, and the moments that remind us what truly matters.
Robert is hands-on long before the camera rolls. He imagines the rhythm of each scene, sees the light, and feels the emotion taking shape in pre-pro. From scouting eclectic neighborhoods and casting real families to shaping color, wardrobe, and tone, every choice is made to tell a story that feels real.
Balancing stills and motion, Robert approached the shoot with intuition and careful planning, creating imagery that feels lived-in and deeply nostalgic. The result is storytelling that captures the quiet greatness found in everyday life. Because greatness begins in the everyday.
See more of the project below. To view more of Robert’s work, visit his Workbook portfolio.
Represented by Quitze Nelson Artist Management.
