The Cowtown Rodeo is one of many stories at the Yeti website about people leading the “wild life” that captures the authenticity with which Yeti Coolers successfully brands itself. Photographer, Ryan Struck was hired to help create story #57 for Yeti by capturing all the action (Cowtown is the longest running weekly rodeo in the nation) and the soul and spirit of the rodeo, too. It is the type of story that draws consumers to the product through the lives of these real-life adventurers, whether it be at the rodeo, surfing, fly fishing, or climbing.
The assignment was the type of job that Ryan excels at and as he says, “This was by far my favorite commissioned work of 2016, and yes, it was my first rodeo.”
