Shaun Fenn‘s latest campaign for Aristocrat Gaming, a digital casino platform that offers a range of experiences, virtually puts the user in the game. Users are seen in the huddle, carrying the ball, coaching at the sidelines and celebrating with their teammates.
Fenn worked with the creative agency Moon Rabbit on location in Las Vegas to recreate the game day energy and just like in football itself, the shoot required a level of intensity in order to capture the action. “The crew and I put all of our creative brains together to make the images look authentic, to look like a real game was underway with all its emotionality and adrenaline,” says Fenn. While the job required a different approach than when documenting live-action sports Fenn says that, “like always, we were in pursuit of something real.”
Represented by Marianne Campbell Associates.
