Just because you can, doesn’t always mean you should. Shawn Nielsen’s terrific new series for First Bank illustrates just what can happen when we have access to too much of a good thing. With the use of a little levity, the campaign is a perfect blend of consumer advertising and public service announcement. The images remind us of what can happen when we are distracted for no longer than the time it takes to check our balances, but when we do, it should be at First Bank.
Shaw Nielsen for First Bank
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