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SUPER FUN IN VOORHES PHOTO LAND

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Adam Voorhes and Robin Finlay are a highly inventive team that applies creative logic and hard work to every assignment they take on. So it’s no mystery why award-winning, Droga5 Advertising hired them for their latest Dixie Ultra “Stress Test.” The concepts Droga had in mind would require an extensive amount of testing, and the Voorhes were clearly the right choice to put the product through it’s paces, and in the process, narrow down the eight initial concepts to four that were used in the campaign. This all required a lot of jello and seafood, a volcano, a bucking bronco and some pretty extreme temperatures. It is the kind of multi-faceted project that the Voorhes excel at. It also highlights the sort of collaborative effort and storytelling ability required to create effective branded content for multiple platforms in stills and live action formats. Check out all the hard work and the fun that went on at their blog.

The Voorhes also helped expand the campaign and put their own mark on the project when they were asked what they would add to the campaign. In response, they created storyboards and treatments that reflected the body of work of each scenario, rather than a single image. This approach gave Droga and their client the added content necessary for print and social media, enabling them to tell the whole story.

As with most of their work these days, they are finding, as Adam tells us, “Almost all large print campaigns now include some motion for social media, and we’re being hired to do projects that are 100% motion. It is easily half of the advertising we’re doing….Instagram and web ads with full-streaming video on Facebook and everywhere.” All of this is not without its challenges. The Voorhes have been directors on a set with a crew of 35, work on projects where it’s just the studio’s regular small team, or no additional crew at all. Once a TV and print campaign is complete, the social media portion provides them with the freedom to experiment with techniques like stop motion, time lapse, and boomerangs, some of which you will see in the samples below.

Motion solutions are now an imperative in advertising. But as the Voorhes tell us, “The trick is to find a voice, just like the voice we have in our still work.” Their extensive  body of award-winning advertising and editorial imagery is the best evidence for their continued success.
Open Video