Product Photographer/Director Suzanne Clements had the privilege of directing and photographing a series of dynamic motion and stills for Absolut Vodka’s Wicked Cocktails collaboration. The project utilized a virtual production to maximize impact within the tight timeline.Suzanne curated a talented creative team for propping and cocktail styling and partnered with the local production company, Oxenfree, to manage the assembly of motion equipment and crew logistics. Collaborating closely with Ben Gill, her technical director, she optimized her resources to create visually captivating motion pieces that engaged the senses.
She incorporated digital backgrounds from Universal and built three distinct environments enhanced with strategic propping and expert cocktail styling. A cinebot was employed for two setups: one for an immersive fly-through of a hovering cocktail pour, and another to follow the talent and set in action, creating dynamic, fluid visuals.
Upon completion, the brand representative praised the impressive level of work. Dare we say, it was a wicked success.
See the video and production stills below.
To see more of Suzanne’s work, visit her Workbook portfolio.
