Posts from the Workbook Blog tagged with

branding

Tag: Branding

Mary Woodin Rebrands KeVita

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Illustrator Mary Woodin was the perfect fit to help in the rebranding of KeVita. It wasn’t just her extensive branding experience and that  her style was the right match for the product; …

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Tim Tadder Makes iFly’s Web Traffic Soar

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Indoor Sky Diving company, iFLY, already successfully executed their vision for their “Choose to Fly” promotion in video form, but previous attempts by the brand to  capture the feeling of freedom one feels …

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Jamie Skiles of Phoenix Design Works Takes the Long View

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Beginning in 1980 through the present, Jamie Skiles of Phoenix Design has adapted and changed with the demands of the business. He helped small businesses grow and big companies stay …

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Mendola Artists Supply Thought-provoking Imagery on Global Scale

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With over 100 artists on their roster, Mendola Artists illustrators, animators, and directors consistently create thought-provoking imagery for clients all around the globe. Their talented artists have the technical know-how to produce …

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New to Workbook: Klughaus

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The artists of Klughhaus created an opening for this often misunderstood medium  by giving it new context and purpose. What could be a better way to convey a message than through the …

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Corey Adams Helps Give Brisk Iced Tea a Face Lift

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Corey Adams recently collaborated with Pepsi and Brisk Iced Tea for a unique assignment, as part of a nine-artist team. Each artist helped redesign one of the current Brisk Iced Tea …

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Paul Rogers for Salesforce

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  Paul Rogers met Matt Haligman 40 years ago in his first college design class at Art Center and they’ve been friends ever since. Today, Matt  Haligman forms one half …

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On the Move with Kirsten Ulve

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We love to see illustration in use beyond the traditional two dimensional editorial or advertising. Digital marketer, Tap Pad hired Kirsten Ulve to create 150 characters to cover one of …

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Matthew McConaughey for Wild Turkey

Fernando Decillis for Wild Turkey

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The recent news that Matthew McConaughey has just signed on as creative director for Wild Turkey signals a different approach to branding that we will likely be seeing more of …

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ETC Creative

ETC Creative, Making the Most of a Partnership

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Erica Chadwick and Joe Lombardo of ETC Creative had known each other for quite a while before they decided to form their partnership in 2009, but once they did they had to ask themselves why it took so long. They answer this question and many others about how the partnership has evolved over the last seven years, how they make it work day-to-day, and what they think the future holds.