Photographer/Director Eli Meir Kaplan developed this Cherry Coke Zero test shoot as an expansion of his beverage lifestyle portfolio. Working with a focused budget and a creative, narrative-driven concept, Eli utilized a local soccer field as his primary location. He centered the project on a premise: a going-out-of-business parachute company doing team-building exercises to build company morale.
Eli collaborated with T.H.E. Artist Agency to cast talent, who brought energy and humor to the concept. With assistant Stephanie Butler, Eli embraced a stripped-down approach, relying on natural overcast light with no stylists or artificial lighting and allowing the performances and setting to carry the visual story. The result is a character-driven, resourceful test that reflects Eli’s ability to merge concept, casting, and environment into a cohesive lifestyle narrative.
See images from the project below. For more of Eli’s work, visit his Workbook portfolio.
Represented by Freda Scott Creative.
