Fearlessness and creativity are innate. To be truly creative you are breaking new ground and going where others have not. To make that leap requires fearlessness and belief in your ideas. Sometimes we get lucky, but chances are there’s some failure behind that great image or idea, and the artist accepts this as part of the process and the challenge. In the second installment of their Core Values Campaign, Erica Chadwick and Joe Lombardo of ETC Creative chose to show us the numerous ways to visually interpret this concept that is so intrinsic to the creative process.
