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Victo Ngai Creates Hong Kong Maxim’s Mooncakes Limited Edition Packaging

Posted by Workbook on

With the Mid-Autumn Festival approaching, Victo Ngai collaborated with Hong Kong Maxim’s on a limited edition package design for their lava custard mooncakes. In an interview with the brand, Victo discusses the narrative symbolism in the piece, which she describes as an “intricate contraption” transforming moonlight into mooncakes. Watch the interview below!

For more of Victo’s work, visit her Workbook portfolio.

Represented by Morgan Gaynin.