We Welcome the Newest Photographers and Directors to Join Workbook

Mark [L]oper and Roger [S]ieber are not only a skilled photographer, director, and cinematographer team, they're a creative anomaly. Their documentary-style aesthetics are a balance between an organic, loose style with the polish of an in-house team. At any given time, you can find either L or S in the edit suite, operating a camera, writing treatments, or rigging lights. On an off day, you might find them on top of a mountain and driving rather quickly to get there.  

Celia D. Luna is a fashion & portrait photographer based in Miami. Born in rural Peru, Celia experienced a culturally vibrant childhood that continues to shape her artistic style, rendering her work direct, evocative, and memorable, powered with a discerning sense of color and composition.  

Francesco Tonelli is a New York-based food photographer whose career in food spans over 30 years as a chef, food stylist, recipe developer, and a culinary arts professor. His award-winning work has been featured on the New York Times and Eleven Madison Park cookbooks. His meticulous approach to food photography and deep understanding of food and ingredients, coupled with a quick eye for beauty and an inventive sense of style, has made him a sought-after photographer of Michelin-starred chefs and first-class establishments all over the world ,as well as well-known commercial clients. He thoroughly enjoys collaborating with talented creatives and agencies to produce the best imagery for their products and achieve the designer’s vision. Some of his clients include: KIND, Chobani, Godiva, Chipotle, Knorr, Daisy, Campbell, Unilever, WW Fresh, Pepsico, the New York Times, Playboy, Jean-Georges, Eleven Madison Park, and The Culinary Institute of America. When he is not shooting, Francesco can be found tweaking and fixing things in his 4,250 square foot photography studio or joining a global climate movement.    

Kelly Serfoss’ work is defined by restraint and natural balance in composition and theme, a style translated across a broad range of genres for clients including Bentley Motors, Infiniti, Piaget, Lululemon, and Uber.  Frequently bridging the divide between high-cost, production-heavy campaigns and quick-turn, social-only content, his work fills the timely market space of efficiently capturing on-brand imagery. Kelly grew up in the mountain wonders of Northwest Montana and now lives in Venice with his wife Kate, a rockstar entertainment attorney, and doodle Bruno. Fun fact: His travel goal is to visit 60 countries by age 40. Though he still has a few years to go, he has already visited 54 countries.    

Jacob Pritchard  

BAX+TOWNER: Two Creatives, One Shared Vision Two is better than one. Clients need more bang for their buck these days - web, social, print, motion - all this content with tight deadlines and even tighter budgets. This is why Jason Bax and John Towner are a duo. Their combination of creativity and technical knowledge allows them to tackle any size project with speed and efficiency while crafting energetic and engaging images that have become the hallmark of the Bax+Towner brand. Composed yet never contrived, they put their subjects center stage in extraordinary environments, enticing the viewer to linger. Of course, to pull it off, they have to be perfectly in sync. Before working together, Jason and John lived parallel lives, both cutting their teeth in Chicago, assisting for top commercial photographers, and crafting their own unique photographic talents before meeting in San Francisco and officially joining forces in 2017. Their passion for crafting compelling images extends beyond automotive, to outdoor lifestyle, fashion, and tech. You’ll likely find Bax+Towner hanging out the back of a pursuit van shooting cars, trail running a 14’er with an incredible athlete, or chasing the light on a wild stretch of coastline. They believe in working with a solid team of producers, assistants, and techs who share their ideals for getting things right on set and for always sweating the details. But most importantly, their satisfied clients are all the proof that indeed, two is better than one.  

Photographer Jill Broussard loves telling stories.  Whether in studio or on location, still or video, people or food, she is a storyteller by nature.  Thoughtful, creative, and inquisitive, she has enjoyed making images for the last 15 years in the United States and abroad. Working for clients with regional, national, and international needs, she is fluent in a range of spheres including advertising, business, journalistic, and editorial photography. She enjoys travel and is comfortable working both single handedly or with her production team and crew. With a chorus of carefully vetted professionals, she loves collaboration and fully embraces the power of good people making good people better. Jill provides a full spectrum of in-house services including production, video, casting, locations, and retouching services.  

Emily Sandifer is based in Los Angeles. She co-founded Casement Studio in downtown LA. Emily had a Canon 35mm film camera in her hands since being a kid on her family's ranch in Idaho. She is also a filmmaker and traveler, and especially has a deep love for Scotland, which she considers a second home.  

For the past two decades, Gil Stose has crossed the world for clients capturing THE shot that separates their product from everyone else. Whether it is a last minute call from a major cruise line, a world renown fashion designer, television network, GSA Provider or a dazzling new resort - Gil has exceeded all expectations. Part Art Director, Producer, Photo Stylist and Director Gil brings an enormous depth of experience to each and every project. He has a strong eye for detail, an artistic vision and a natural leadership style that is evident in all his projects, whether working in studio or location. ​ ​He began his career as a photographer at an early age and honed his skills in the film and television production business, learning how to craft images and light onto film from the industry’s masters in England. At the age of 25, he became the youngest person to be admitted into the Directors’ Guild. He has captured the action on Bond films and directed and produced television coverage of enormous live events around the world. The depth and complexity of these projects expanded Gil’s vision and gave him the basis for a photography style with global appeal. ​ Gil now focuses his efforts on capturing great homes, projects and home products in their best possible light. His architectural and interior photography has graced the pages of Veranda, Southern Accents, Elle Decor, Better Homes and Gardens, Trends, California Home, and virtually every shelter and trade publication is the US. Gil’s national product shots include some of the best known names in home entertainment products, appliances, cabinetry, furniture and catalogs. His work appears in books, billboards and print ads around the globe.  

David Westphal was fortunate enough to travel the world growing up. His father was in the Air Force so Ihe began his world travels at birth. When he was 10 his parents bought him his first camera. As they traveled, he took pictures to document our adventures. Little did David know at the time, but this experience would influence his career choice as an adult as well as inform his aesthetic as a photographer. Landscape is the foundation of every image he creates whether it's people, objects or places. This approach allows each project to grow from a single perspective of the subject itself creating a unifying force behind the image. The notion of the landscape as a photographic approach, is unique in and of itself. This allows for effective execution of the concept because it does two things: (1) Creates an image that is appealing in it's formal treatment that engages the viewer and (2) simultaneously delivers the message of the project without the viewer recognizing it. To this end, David strives to create impactful, beautiful images that resonate with the viewer. There are few rewards greater than this.  

Kate Moore is a fashion and lifestyle photographer currently based in Los Angeles, California.

Born and raised in North Carolina, Kate prides herself on her no fuss approach to life.

Beginning her career over a decade ago as both model scout and photographer, Kate quickly stood out with her eye for finding and developing new talent. Through her infectious energy and unmistakable laugh, she has an innate ability to bring out the fun, energetic, and often quirky layers of personality in the shyest of models (as well as in everyone she meets).

Permanently relocating to Los Angeles from NYC in 2012, Kate currently works as a full time photographer. She is continually hired by clients and brands who appreciate her talents, energy, professionalism, the bright, vibrant, romantic vision that she brings to each shoot, as well as her famous homemade apple pie that she sometimes brings on set as well.

Perfected imagination and a refined sense of detail sets Takamasa Ota apart from the rest. With many years of experience, he specializes in still life, food and beverage. His experience with working for some of the finest photographers has given him the specialization and skills to bring any project to its best with ease. Born in Japan, worked in Chicago, he now resides in Brooklyn. If not shooting, he is wandering about NYC looking for the next great bowl of ramen.  

John Burcham is a commercial, editorial photographer based out of Flagstaff,  Arizona. He has worked commercially worldwide, and is a graduate of Virginia Tech with a BA in Architecture.