Photographer/Director Will Saunders brought his signature grit and instinct to the Can-Am 2026 SXS campaign, a two-day shoot that was as much an endurance test as it was a creative pursuit. Set deep in the rugged Canadian wilderness, the campaign took Will through brutal terrain—navigating rocks, rivers, and knee-deep mud in pursuit of raw, kinetic moments. From forest trails to a working farm, he captured the unfiltered intensity of machines and professionals operating at full throttle.
Soaked, mud-caked, and constantly adapting to shifting conditions, Saunders relied on experience and intuition to document motion in its most unpredictable form. This kind of shoot is his sweet spot: high-performance environments that demand as much from the photographer as they do from the subject. PS: no cameras were killed—just slightly wounded.
See images from the project and some BTS below. For more of Will’s work, visit his Workbook portfolio.
Represented by Quitze Nelson Artist Management.
