With the Eastern Sierras as the perfect backdrop, Will Saunders, with a crew and creative team of over 150 people, helped bring the grit and spirit of this latest Toyota campaign to life.
It was determined early in the pre-production process that the creative team wasn’t looking for the traditional beauty shot, but wanted these Toyota Trucks to looked lived in and well loved. After all, they offer this group of friends and family the escape they need to places like the wildness of the remote Eastern Sierra Nevada – and the authentic moments they create there. As the campaign says, “Let’s Go Places!”
Represented by Quitze Nelson.
