This was Will Saunder’s third campaign for Canna Craft and the team has begun to feel like family for him. The company was looking to try something new and capturing the the lives of the people who actually work with the brand as they go about their lives; no models, set plans or big crews – just me, a video guy and the Canna Craft family. That includes skating, campfires, pool parties and of course smoking the Canna Craft product.
In the end they walked away with a really strong collection of images that shows off the unique characters that Canna Craft calls their fam.