Will Saunders’ latest shoot for Gymshark is a complex series of individual in-studio portraits of athletes ranging from four foot tall to seven foot tall which were then composited into one enormous image. Needless to say, there was a bit of math involved to ensure all the visual relationships made sense at this scale! The usage for this is 6 months, worldwide – with a bonus of DOOH & OOH on sunset Blvd. in LA – it feels much more like a building wrap.
Represented by Quitze Nelson Artist Management
