Ten years ago, Jamie Stephen Represents, AKA, JSR, was a small London agency that exclusively represented photographers. Today, it’s a multi-disciplined agency ready to take on the U.S. market. We’re pleased JSR chose to partner with Workbook in their first major international push.
JSR promotes and markets a unique and diverse roster of talent including directors, photographers, stylists, CGI artists, illustrators, lettering artists like Yippiphey (image above), and animators, working in all sorts of mediums. The agents at JSR also function as content producers who can take a brief, scale it to the client’s needs, and service a project from start to finish within a brand’s guidelines. One example that displays their full range of capabilities is a recently completed print/outdoor/online project for Mall of the Emirates. Y&R Agency, Dubai approached JSR with a concept outline, and JSR took it from there, developing the creative treatment with PEROU and maintaining communications with the mall concessions to ensure all brands and industry sectors were represented. All casting, styling, and shoot production was handled by JSR, and post-production and CGi work was produced by BOOM with coordination by the JSR team.
One area where JSR hopes to make a mark in the U.S. is cars. They see the current car market as buoyant and exciting thanks in part to technology combined with expert production knowledge and contacts. They can now provide a massive amount of high-quality content for their clients to use across all their channels. The agency’s still and motion capabilities are also well illustrated with a recent project for Honda/Acura NSX, shot on location in San Francisco and Las Vegas for the agency Mullen Lowe by Lee Brimble. Oliver Paffrath, Carl Lyttle and Satoshi Minakawa are also on the roster specializing in cars.
The JSR Team is always on the lookout for new emerging talent and are not afraid to add an artist that might appear less than commercial. In order to round out their roster in the future, they would like to add a creative director or two, as well as brand influencers, but as they told us the most important condition when adding new talent is “that we love the work.”
JSR | LEE BRIMBLE | ACURA NSX from JSR Agency on Vimeo.
