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Zave Smith at the Logan

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Zave Smith recently shot portraits for the Logan hotel in Philadelphia. Here’s what he had to say about the project:

‘There can be beauty in the simplicity of a black-and-white portrait on white seamless. When an image is stripped down to it’s formal elements of just tone, form, and line, the expressive qualities of one’s subject can break through, creating a portrait that is visually compelling. The Logan is a new hotel brand in Philadelphia. They chose to build awareness by featuring portraits of local personalities across multiple platforms. Based on our previous work, The Logan’s agency, Korn Design of Boston, reached out to us to create a series of B&W portraits. Trying to arrange sittings with successful, and therefore very busy, people is always a challenge. We did manage to get all our subjects into the studio over just two shooting days. With a simple visual concept, it was our challenge to create a space where our subjects felt comfortable, expressive, and free, allowing us to create the strong authentic portraits that our client desired. I hope you enjoy seeing them as much as we enjoyed creating this new look for The Logan.”

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