Will Saunders recently shot a new campaign with GARMIN last year in Japan with an amazing cast and crew for the launch of their new watch, the Instinct 3. Asked to give it a Gen Z focused vibe with both an outdoors and urban component, Will and his team spent weeks of pre-production building out the two 30 second spots. Gifted with his dream team, creative ideas flourished and this product launch hit its mark, and it’s safe to say this was one of Will’s favorite projects of 2024.
Check out images from the campaign below, and for more of Will’s work, visit his Workbook portfolio.
Will is represented by Quitze Nelson Artist Management.
