Agency Rush will soon launch their #hope&love campaign on social media. As Helen Rush told us, “In these very difficult and scary times, we wanted to find a way to channel some Hope & Love and contribute in a creative way to bring, well, some Hope & Love to the stressful reality of living with and coping with the effects of the virus.
We have artists who are based globally, including in Italy, Spain, France, and the US, and of course, the UK. Watching this unfold across the globe and affecting our AR family in different ways was very sobering and brought home to us what a truly global life we lead and how connected we are to each other.”
Inspired by a piece by Pinky, they came up with an idea.
They asked their artists to get creative and illustrate the words Hope & Love by supplying them with a template. They also plan to make the black-and-white line version downloadable and printable so that ANYONE, kids, adults, fellow creatives, etc., can create their own version.
They’ll be rolling out the results on their Instagram feed soon.