Alex Garcia’s latest 30 second PSA spot was created for both broadcast and web. It’s part of an ongoing campaign by the American Academy of Pediatrics that encourages parents to have their children vaccinated.
Alex came up with the storyboard that provided the arc of the message. The kids’ relentlessly asking “Are we there yet,” builds up to the moment when they arrive at the vaccination center; with the underling message being we’ll “get there,” when we reach a vaccination rate that ensures all of us are safe. The plan is to add younger children to the spot as health authority guidelines change.
