For Pago’s limited Valentine’s Day release, Illustrator/Animator Ana Gaman was brought on to create a custom illustrated label for their iconic strawberry flavor. The concept was built around a heart motif glowing with pink hues, designed to evoke warmth and love. To connect with a younger audience, the illustration featured three characters enjoying the moment, adding a playful and contemporary edge to the design.
In addition to the packaging, she developed a matching t-shirt illustration used in a giveaway campaign, helping to extend the brand experience beyond the bottle and increase audience engagement.
For the digital campaign, they also created a set of animated GIFs that were used on social media promotion.
See the rest of the project below. For more of Ana’s work, visit her Workbook portfolio.
Represented by Morgan Gaynin.
