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Best of 2022: Roger Xavier

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Illustrator Roger Xavier created these little super hero, problem-solvers to represent the main categories at The Big Plan’s new website. The Big Plan is  a new AI platform promising to serve up the ideal health insurance plan in just minutes, based on realtime market data. It’s a different creative approach for a company that’s deep into AI, and a refreshingly disarming one.

Agency: Ari & Friends

Design Director: Scott Pridgen