As brands are now developing content for an array of channels, photographers often find themselves working alongside a director or an influencer or working with an entirely different kind of artist. It is rare to have a dedicated still set. In the case of Cade Martin’s latest imagery for Toyota, he found himself halfway around the world on a television set, ready to jump in between takes in order to get the assets he was looking for.
A full understanding of how all the different channels would be working together and good communication with the video/tv/motion crew are essential to success. Read more about Cade’s time on this shared set here.