Building and maintaining relationships is key to thriving in the advertising business. As photographer Cade Martin says, “That’s a thing you can’t fake; it has to be authentically cultivated over time, by being a professional and treating the work and the people you work with and for, with respect and care.” Case in point is his relationship with Fedde Souverein at Luminous Creative Imaging. In this recent Q&A. they share how they work together as a team, using and building on both their expertise in order to bring a project from initial concept to final product.
Above: Life in the Bayou – Personal Project