Julia Kerschbaumer Goes Organic for Jumbo Markets

Julia Kerschbaumer’s illustrations have just the right amount of color and texture for this line of organic foods from Jumbo Supermarket (NL).

Julia employed a woodcut look and muted color on several of Jumbo’s flakes and muesli boxes to convey the feel of the all natural ingredients.

The Jumbo bread packaging makes use of a pattern created from stylized cereal grains. She also created packaging for a line of meat products using her fluid black-and-white drawing style. Each package has it’s own unique identity but blends well within the total line of products.

 Client: Jumbo Supermarket (NL)
Design Agency: OD Designstudio (NL)
Art Direction: Esther Baas