Posts from the Workbook Blog in category

Advertising Campaigns

Lisa Wiseman for Blue Cross Blue Shield

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Lisa Wiseman’s  portraiture for Blue Cross Blue Shield is just the sort of authentic and engaging imagery the healthcare provider needed for its rebranding campaign.   Shot in black-and-white on …

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Creative Update from Salzman International

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The illustrators and animators from Salzman International  bring their visual interpretations to a varied array of projects for clients worldwide. Above: Ivan Canu  L’Espresso Art Usage in Public  Museums.

The Latest from ETC Creative

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Lifestyle shoots, animal portraiture, and product are just some of the projects the photographers at ETC have worked on recently.

Latest Projects from IllustrationX

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This is only a small sampling of what UK-based IllustrationX has to offer. They are currently working on publishing projects, packaging, branding, editorial, and more. Above: Grace Lanksbury  BNY Mellon

Rapp Artists’ Latest Editorial Projects

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Rapp Artists have been working for the New York Times a lot, as well as National Geographic, Scientific American, Reader’s Digest, the Boston Globe, and more. Above: Richard Mia was commissioned …

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Kate Thornton and the Charm of Savannah

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Photographer Kate Thompson shows us life in Savannah, Georgia in this recent travel story for B magazine, a quarterly sales booklet found in Buick car dealerships across the country. She captures the vibrant city …

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Latest Projects From Mendola Artists

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Mendola Artists have been working on branding, packaging, advertising, editorial and book covers for clients all over the world.  Here’s just a small sample of the caliber of Mendola Artists …

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Photography Latest Additions

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  Scott McDermott  

Creative Update from Steady Film Productions

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Steady Film Productions created a beautiful lifestyle campaign, which includes motion and stills for healthcare strategists Ashfield Engage. The concept was a moody-lit series of work and play segments that unfolded …

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Shaun Fenn and Shooting in the Time of Covid

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Shaun Fenn‘s recent shoot for a telecommunications company was a big undertaking under normal circumstances: six different locations across five shoot days while managing a full crew and a talent roster of fifty-seven …

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Alice Blue and Jim Hughes Roll Up Their Sleeves

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    “Armward to Victory.” “A Call to Arms.” “Roll Up Your Sleeve.” These are headlines for a new PSA series that will begin soon broadly across all media platforms, enlisting all …

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After a Year on Hold, Amy Scott Collaborates with Smart in the Kitchen

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Lots of planning and adjustment along the way finally enabled photographer Amy Scott to move forward with this lifestyle and food shoot in which she collaborates with Marcia Smart of Smart …

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Solomon Artists Imagine Spring Break in the Tropics

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Spring is around the corner, and the artists of the Richard Solomon Group are imagining all the wild and colorful sites and sounds of the tropics. Above: Bomboland

A Personal Project from Freeman McFadden

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As we enter 2021, Freeman McFadden focuses on the hope, renewal, and change we associate with the butterfly.  

Tom Hussey and the Faces of Visionworks

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Photographer Tom Hussey‘s portraits for Visionworks reflect the diversity of their product line.

Chris Cassidy and His Food Stylists on How They Capture the Deliciousness

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How to bring out the jewel tones in a cocktail or make a beef stew look delicious are just some of the tips food photographer Chris Cassidy and his food …

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Workbook’s Latest Additions: Photographers Aand Directors

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Amy Scott

The Voorhes and Huge Create Vanguard’s First Ever Brand Campaign

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The first ever branding campaign for Vanguard Investments is a highly stylized, conceptual campaign from the Voorhes. Together with Huge Inc., Adam Voorhes and Robin Finlay created visuals that read …

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Photopolitic Names Their Top Ten

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Photopolitic named the their top photographers in 2020 based solely on the traffic each received to their profiles at the site. Four of them were Workbook contributors: Pedro Oliveira, Kremer Johnson, Inti St. …

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Christina Schmidhofer for Williams Sonoma

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Food photographer, and now director, Christina Schmidhofer has been a mainstay for Williams Sonoma for more than twenty years. She gets everything about the brand: their look, their products, their style. …

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Mendola Artists Are Already off to a Busy Start

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Mendola Artists have churned out an array of beautiful editorial and publishing, packaging, advertising, and branding projects now in print and animated for the web. Above: Aurelia Lange regularly creates illustrations and …

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Rhea Anna for Highlights Magazine

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Photographer/director Rhea Anna worked with Giant Spoon to create this video promoting Highlights magazine and their greatest purpose. It’s all about learning in the process of trying something new.

Wrap It Up Beautifully!

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Choosing the right look and style to package and enhance your brand is a critical marketing decision.  Workbook provides you with endless choices.  To see more, search packaging under the Illustration …

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William Saunders for KÜHL

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William Saunders captures the rugged, elegant style of the KÜHL brand on the slopes and on the ocean.

John Amatucci Is Livin’ on Hochatime

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John Amatucci’s latest shoot took him to Hochatown, Oklahoma. John’s assignment was to capture a sense of place but also a state of mind, known locally as Hochatime. During the the three-day-long …

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Illustration Latest Additions

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Coming from a family of architects and engineers, Fredinko has a some «Escher» inside: areas on his canvas tend to be divided up as regularly as possible without empty spaces – his sustainable way …

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Alice Blue’s Beautifully Surreal Imagery

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Together with director Erik Almas, Alice Blue employed Parallax camera moves, sleek continuous movement, and animation to create these beautifully surreal images for the opening of Resorts World Las Vegas.

For Owen Richardson, It’s Nerf or Nothing

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One of Owen Richardson’s best projects of 2020 was for Nerf House. Images were used across the web. See the images with added animated effects at Nerf House.

The Best of 2020 from Heflinreps

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The illustrators with Sally Heflin won awards and worked for some big name clients and publishers this year. Sally Heflin told us, “While editorial projects were down, tech companies (who …

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Bob Coscarelli Creates a Crate and Barrel Xmas

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Bob Coscarelli created this beautiful winter setting for the Crate and Barrel catalog on a 90-degree August day in Berrien Springs, Minnesota. You’d never know it! Art Direction: James Dunlinson. …

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