Posts from the Workbook Blog in category

Advertising Campaigns

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Watercolor rainbow in bands

Greg Betza Helps Hone Macy’s Message

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Greg Betza was asked to create this background on which Macy’s would publish its message of solidarity with this year’s National Pride Month. As Pride Month comes to a close, …

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Bill Miles for Change Healthcare

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Change Healthcare is an Atlanta-based international IT service provider for the healthcare industry. “Faces of Change” is their latest campaign, which emphasizes the human side of healthcare technology by focusing on …

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Fritz Liedtke for Gleevac Cancer Therapy

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Katie, who was diagnosed with cancer as a six-year-old. Fifteen years later, at twenty-one, she’s a dancer, coach, and student, healthy, active, and vivacious. Working with Gard Communications and the OHSU Foundation, we …

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Mark Katzman for Elanco Animal Health

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Sure, dogs can be unpredictable, but that’s the idea. They can provide a great point of interaction between themselves and the people around them to ensure the natural moments every …

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Sara Forrest in Patagonia

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Photographer Sara Forrest loves adventure. Her recent trip to Patagonia filled all her requirements when it comes to combining travel and photography. For Sara, it’s imperative to create an element of …

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Veterans Parade Memorial Day

Why We Celebrate Memorial Day

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For most of us, Memorial Day is the unofficial end of the school year and the beginning of summer. It is important to remember its true purpose though, as a day of remembrance …

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Agent Maslov’s Yearly Catalog

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Once a year, Workbook gathers all of Norman Maslov‘s files from our two editions, with some additions, and produces a promotional booklet for the complete Maslov Group roster. Norman distributes 2,500 copies …

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Beyond the Plate

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Photographer Eric Wolfinger has built a sustainable career that encompasses his love for food and travel. Sounds ideal, right? But it didn’t come without a lot of hard work and the …

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News from the Liz Sanders Agency

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 Lately, artists at the Liz Sanders Agency have been working on everything from magazine covers to wall paper, rugs, and tea towels. When not creating work for clients, they are working …

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Workbook Commarts Illustration Winners

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Congratulations to all the talented illustrators whose work has been chosen to appear in this year’s Communication Arts Illustration Annual.  We’ve also published complete, separate galleries for Bill Mayer and James …

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cat move on rings equinox trainer Furthermore

Kristyna Archer for Equinox

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Archer worked with Equinox’s Furthermore platform to create GIFs showing trainors Kupah James, Mackenize Wickliffe, and Derek Beres demonstrating their favorite exercises: mastering bodyweight, incorporating the yoga block, and introducing heavy …

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Lion Logo Phillips

An Interview with Designer Carlos Fernandez

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In a recent interview with LogoLounge, designer Carlos Fernandez tells us how he got started, shares his problem-solving approach to design, and offers some great advice for anyone pursuing a career in the arts. After 20-plus …

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An Interview with Dan Pelavin

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Dan Pelavin is one of those designer/illustrator/typographers who sees little distinction between these disciplines and considers them all integral to the same goal: communication. He has worked and trained with …

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John Davis for Americorps NCCC

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John Davis recently worked with GMMB, a Washington, D.C. agency, on his latest project for Americorps NCCC (National Civilian Community Corps). The results capture the hard work and commitment of the …

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Professional Photography Shoot

Jonathan Chapman and Crew for Lowes

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 Jonathan Chapman’s latest shoot for Lowe’s was a large, three-day production involving motion and stills. When he and his crew arrived at the massive studio in the heart of Amish …

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Catching Up with the Morgan Gaynin Group

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      To celebrate Chinese New year, Victo Nagai created this beautiful  “nianhua” (new year picture) for Apple and was on hand for a  a packed event at the Hong Kong …

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Workbook’s Got Style

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The month of February is all about fashion with major shows taking place in New York, London, Milan, and Paris. Workbook photographers, illustrators, graphic designers, and production specialists work for …

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Alyssa Pizer’s Latest Addition: Mindy Byrd

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Mindy Byrd‘s inventive images are like beautiful pages torn from a handmade scrap book. There’s the impeccably styled fashion model with added touches of texture and color gathered from nature that float and …

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For All You Arsenal Fans Out There

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Jon Johnson recently choreographed this five-day shoot for Puma and Arsenal. He worked alongside a team of freelance art directors, shooting on location around the Emirates Stadium in London, as well as …

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Colette De Barros for Van Cleef and Arpels

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  More often that not, jewelers tend to produce advertising imagery where all the focus is on the jewelry itself. In this latest shoot for Van Clef and Apels, however, Colette DeBarros gives …

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Ewelina Dymek for Ever

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Ewelina Dymek produced these beautiful black-and-white florals for Ever Skin Products to be used for packaging, brochures, and digital marketing.

Kristyna Archer’s Latest Video Project

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LA photographer/director Kristyna Archer  recently directed two spots and captured portraits of SharkTank investor and FUBU founder Daymond John for Xedo.com, which brings designer tuxedo rentals right to your door.  Archer concepted …

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