Posts from the Workbook Blog in category

Advertising Campaigns

Gary Land is in on the Action

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Gary applies his experienced eye and a deep knowledge of postproduction to create uniquely branded content for his clients that fuses both broadcast and stills into one cohesive vision. Here are …

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Dale May Captures that “Aha” Moment

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Creating good advertising requires thinking differently. In the case of these print images for BLUM Cabinetry Hardware, photographer Dale May created imagery that conveys the most compelling reason to purchase the product: …

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The Liz Sanders Group: Projects Update

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The Liz Sanders Agency was busy working on projects for clients and themselves. Amy Ning completed this dapper duo (above) for the documentary, Balboa Park: The Jewel of San Diego. Judy Reed Silver …

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Justin L’Heureux on Location for Lifeproof

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    Justin L’Heureux  is new addition to Workbook and brings considerable experience as a commercial photographer and a sophisticated eye honed by a BFA in painting and printmaking. For …

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Sarah Anne Ward Re-brands the One Bar

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Sarah Ann Ward just shot images for the re-branding of One Bar. Working directly with the client, Sarah shot imagery for the packaging, and the “flying elements” were shot separately and composed …

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Workbook Illustration and Photo Fall Books

The Latest Edition of Workbook Arrives this Month

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    One of the most interesting and challenging things we do all year is to select cover imagery. You might say we approach it as if we are  putting …

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Cade Martin and the King of the Commode

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You might want to follow Cade Martin on Instagram as he documents 96-yearold Barney Smith, King of the Commode, and his 5o-year career creating toilet seat art. Cade plans to …

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A Day at the Beach with Kristyna Archer and Patron

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You can almost smell the salt air and feel the beach breeze in these stills and GIFs for Patron Tequilla.

Tyler Stableford Makes the Transition to Director/Photographer

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Learning and incorporating new technology into our workflow is a given.  For Tyler Stableford, adding motion/live action to his skill set was also a welcome creative challenge. We caught up with him recently …

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James Nelson: Inspired by Nature

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James Nelson has been busy creating imagery for self-promotion that  displays the sophisticated line and proportion inherent in his fashion illustration work. In the image above, which will appear among the work of other artists …

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John Fulton Touts AMC’s Upgrades in Stills and Motion Campaign

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Director/Photographer John Fulton worked with the AMC to advertise all the new amenities at AMC Theatres.

Italian Gelato

Jeff Kauck Conveys Quality for Mariano’s Grocery

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Once we discovered that Jeff Kauck originally trained as a watercolor painter, his way of approaching a project, like his recent work for  Mariano’s, made perfect sense. Viewing these images, it’s …

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SUPER FUN IN VOORHES PHOTO LAND

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Adam Voorhes and Robin Finlay are a highly inventive team that applies creative logic and hard work to every assignment they take on. So it’s no mystery why award-winning, Droga5 Advertising hired them for their latest Dixie Ultra “Stress …

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Norman Maslov and The Summer of Love

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Norman Maslov’s latest print promotion is an ode to the psychedelic post art of the 1960s and the 50th anniversary of The Summer of Love, and to summertime in general. Designer: Ron …

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Photographer Brian Maranan Pineda for Cone Nast Traveler

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 While working on editorial/travel assignments for Conde Nast Traveler in locations like Myanmar, Seville and others, Brian Maranan Pineda would create imagery in a loose, personal style and when time permitted, took the opportunity to experiment …

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Jim Vecchione Captures the Neighborhoods of D.C.

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His feet now firmly planted in film production, photographer/director Jim Vecchione and his crew at Vecchione Print and Film handled every aspect of this latest production: editing, graphic transition art, castings, …

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Michael Crampton and Joe Taylor Join Forces for Dreamforce

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With their complimentary styles, Michael Crampton and Joe Taylor were a perfect choice for artwork for this year’s Dreamforce Conference sponsored by software company, Salesforce. Both of these talented artists’ work for …

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Work. Work. Work.

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It could be an image for a new promotional piece, as with Amy Ning (above), developing patterns for a new licensing collection, like Randi Zafman, and Judy Reed Silver creating …

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Jimmy Williams for Maker’s 46

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    Even before Doe-Anderson Advertising had concept approval from their client, Maker’s 46, they knew there was only one photographer they wanted for the job, Jimmy Williams. Take a look at …

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The Salzman Group Travels Through Time

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XPRIZE is a highly innovative organization that brings to bear the power of competition to facilitate targeted solutions to some of our biggest global challenges. By partnering with industry, it helps to accelerate change through competitions designed to …

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Laura Barisonzi for New Balance

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Laura Barisonzi has photographed just about ever kind of major sporting event. Her most recent project was to capture two top seeded tennis stars Milo Roanic and Heather Watson in action …

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An Interview with Agent Lilla Rogers of The Lilla Rogers Studio

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In our ongoing series of interviews with artists’ representatives, we have posed a range of questions about the current business climate. No one knows better how things have changed than Lilla …

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Workbook Winners: Communication Arts Photo Annual 2017, Part Two

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Workbook Winners: Communication Arts Photo Annual 2017, Part One

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Compared to last year, the 2017 Communication Arts Photo Annual is dominated by a gritty photojournalistic realism. Workbook photographers contributed to this trend. View more Workbook photo winners with multiple …

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Jonathan Hanson for Industry City

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Jonathan Hanson worked directly with Industry City’s internal marketing team to create a message that would attract artists to the company’s rental space. The images were created for use on …

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Peter Donnelly’s Latest Rebranding for Keogh’s

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What makes this rebranding project so successful is the way Peter Donnelly and the Keogh family approached the project as a series of stories about the Keogh family farm. Incorporating …

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Watercolor rainbow in bands

Greg Betza Helps Hone Macy’s Message

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Greg Betza was asked to create this background on which Macy’s would publish its message of solidarity with this year’s National Pride Month. As Pride Month comes to a close, …

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Bill Miles for Change Healthcare

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Change Healthcare is an Atlanta-based international IT service provider for the healthcare industry. “Faces of Change” is their latest campaign, which emphasizes the human side of healthcare technology by focusing on …

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Paul Garland’s Latest Cover for Bulletin Magazine

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  We all expect in 2017 for physically disabled persons to easily access public buildings, and people who are blind, partially sighted, or have hearing problems should also be well …

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