Posts from the Workbook Blog in category

Advertising Campaigns

Happy Chinese New Year!

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  Jing Jing was commission by Arc Worldwide in Chicago to create imagery in honor of the Chinese Year of The Rooster, which appears on posters and other printed promotional items. Once again, we see …

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Another New Project from Dana Hursey

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Dana recently worked with High, Wide, and Handsome to create this series of ads for print and web, the first for Cup Noodles in ten years.  They’re also in keeping with Dana’s …

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Dana Hursey’s Lowe’s Campaign

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When creatives at Pure Red in Charleston, North Carolina needed a photographer for their upcoming Lowe’s campaign, they turned to Workbook and found Dana Hursey. Judging by the results, CD Jeff …

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Rhea Anna’s Latest Project for Johnson’s Baby

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Rhea Anna‘s latest project for Johnson Baby Products began as a social media campaign for their Facebook page and Instagram feed and soon expanded to encompass all digital media platforms, …

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animated gif of compass

What’s New from The Liz Sanders Group

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JUDY REED SILVER created this intricate and beautifully designed compass rose for EarthLust Bottles. EarthLust bottles are handmade from recyclable high-quality #304 (18/8) food grade stainless steel, which is unlined …

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Greg Betza’s Latest in Animation

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What began as a mostly illustrated assignment with a few motion elements grew into three fully animated promotions for InterContinental Hotels, in which Greg drew every frame himself. Greg created the storyboard for …

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Zach Anderson Takes to The Canyon

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On a recent shoot, photographer Zach Anderson made use of two features unique to life in Los Angeles: the beautiful natural light and the canyon roads that connect much of this …

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Mendola’s Best of the Best 2016

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  Illustration is a constantly evolving medium, and Mendola Artists spent 2016 exploring all the ways in which to utilize their many talents for themselves and their clients. They are …

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Jonathan Chapman Listens for Visual Cues

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  Sounds that we take for granted can be a revelation for someone who has encountered hearing loss. It was Jonathan Chapman and his production team’s job to capture what millions of …

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Photographer Fritz Liedtke Helps to Raise $1 Billion

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In 2014, Nike founder Phil Knight challenged Oregon Health Science University to raise $500 million for cancer research, which he promised to match with $500 million of his own money. The …

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Gren Group Helping to Fight Hunger

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In this season of giving, the Gren Group is doing its part by teaming up with the Ad Council and McCann Erickson to create this public service announcement to help the millions of Americans who struggle …

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Gayle Kayaker’s Animated Answer

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Gayle Kabaker‘s colorful, fluid watercolor style only enhances the excitement of international travel as it flows from one possibility to the next in this latest 55-second promotional video for ACIS, a leading-quality, educational …

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Jennifer Davick has Thanksgiving Covered

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San Francisco photographer Jennifer Davick and her team recently shot and styled the content for a Thanksgiving-themed Publix interactive micro-site. The home page features 22 recipes with 6 videos and loads of beautiful …

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mural art toyota campaign

Hyesu Lee for Toyota

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We love to see illustration in a context beyond the screen or page and in this case, it is in the form of a mural by illustrator Hyesu Lee. It’s fun, happy, and …

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Cade Martin Plays with Toys

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Given Cade’s affinity for storytelling and fantasy the creative team at  Deutch LA was excited at the prospect of the cinematic approach Cade  envisioned for the project and the scenes these Star …

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Ad for John Deere

Best of B to B Advertising

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AdvertisingAge’s best B to B ad for 2016 was awarded to Andy Goodwin for his work with gyro on the John Deere’s “Building Together” campaign.  Congratulations, Andy!

Alaska travel poster

The Classic Travel Poster

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The classic, retro travel poster is still one of the most elegant ways to connect with adventure-seekers. We received several submissions from contributors who recently completed projects for travel-related clients …

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Markku

It’s Been a Good Week for Markku

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Doing work you love for a good cause and winning awards for your efforts is about as good as it gets. For Markku this is exactly what happened recently.  His …

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Tim Klein for Presence Health

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Tim Klein has just finished his work on a campaign for Presence Health through Downtown Partners. The result is a series of compelling  documentary style, black-and-white images that capture the …

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Timothy Archibald kids with computers at Work

The New Workbook.com Works!

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Here’s just some of the feedback we’ve received since going live with the new WORKBOOK.COM: “I am loving the new Workbook site! As an art producer, I find it an …

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Sweet Home Alabama with Brian Pineda

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Brian Pineda recently completed three new video promotions and still imagery for the Alabama Tourism Board in conjunction with Conde Nast Traveler Magazine.  He worked closely with producer Dana Kravis …

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On the Move with Kirsten Ulve

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We love to see illustration in use beyond the traditional two dimensional editorial or advertising. Digital marketer, Tap Pad hired Kirsten Ulve to create 150 characters to cover one of …

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Greg Whitaker for StollerUSA

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Photographer Greg Whitaker and his rep Holly Hahn were contacted by AD Ben Helm of Archer Malmo Advertising, to capture the growers who work with their agricultural client, StollerUSA. Over …

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Richmond Ballet Mural

Alice Blue and the Richmond Ballet

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Alice Blue recently collaborated with the The City of Richmond, VA  and its Richmond Mural Project by creating the murals you see here.  The program will create 100 new murals …

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Workbook Winners

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Every year Workbook contributors are recognized for their creativity as winners in regional, national and international competitions and this year is no exception. Each one is chosen for his or …

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Surgeon on a cell phone

Shaw Nielsen for First Bank

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Just because you can, doesn’t always mean you should. Shawn Nielsen’s terrific new series for First Bank illustrates just what can happen when we have access to too much of …

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Boy having his ear pulled

CA 2016 Photo Annual: Richard Schultz

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Lifestyle Photographer Richard Schultz’s winning images capture “the hunt” and the characters in the area surrounding Dunira Estate in northern Scotland for the estate’s print and web marketing campaign. To see …

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Beach Camping Couple

ETC Keeps it Real

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Etc Creative has released their third in a series of six promotions focused on their company “Core Values.”  This month’s theme: REAL. Authenticity is the underpinning of this month’s  image …

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Matthew McConaughey for Wild Turkey

Fernando Decillis for Wild Turkey

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The recent news that Matthew McConaughey has just signed on as creative director for Wild Turkey signals a different approach to branding that we will likely be seeing more of …

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Couple then and now

Then and Now with Eli Meir Kaplan

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Eli Meir Kaplan recently photographed a web and direct-mail campaign for healthcare provider, Highmark, with Partners + Napier. The campaign focuses on the lifelong habits of healthy people who continue …

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