Posts from the Workbook Blog in category

Interviews

Category: Interviews

Michael Piazza captures Powerful Portraits for ConnectRN

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Photographer and Director Michael Piazza creates storied portraits together and interviews of our dedicated nurses for client ConnectRN.

Workbook Radio: Episode 99 – Heather Eidson

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On this episode, we talk with photographer, videographer, and filmmaker, Heather Eidson, about going from photojournalism to higher educational marketing, and more.

Workbook Radio Episode 98- Beth Galton : Covid Diary

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On this episode, we talk with commercial photographer Beth Galton about her timely Kickstarter project, Covid Diary, a personal project during the Pandemic that has transformed into what she hopes will be …

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“Belly Button” – A Short Film by Dan Goldberg on Mexico, Mole and Legacy

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Dan Goldberg, a former sous chef with a deep appreciation for Mexican cuisine, has long been fascinated by Oaxacan food. Driven by a desire to tell the stories of the …

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Dennis Murphy’s Interview with Communication Arts

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Photographer Dennis Murphy recently sat down with Communication Arts for an insightful interview that reflects on his distinguished career, during which he’s been featured in the publication 17 times. The …

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Workbook Radio Episode 96: Orit Bergman

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On this episode, multidisciplinary artist Orit Bergman talks about how she takes on so many creative disciplines, her latest projects (one which won a 2023 World Illustration Award), and what …

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Workbook Radio: Episode 95- Meet Mari Amor

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After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps …

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Workbook Radio Episode 94: New Year, New Personal Project with Dennis Welsh

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Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 …

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Workbook Radio Episode 93: Advertising and Innovation in Atlanta with Dagger CEO Mike Popowski

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Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one …

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Workbook Radio: Episode 092: Matt Garbutt talks AI in Advertising

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Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, …

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Workbook Radio: Episode 91- TDA_Boulder x Rise Against Suicide

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Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment. Their first awareness campaign launched …

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Workbook Radio: Episode 90 Dennis Murphy and My Hand My Cause

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Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients Ducati, American Airlines and the Dallas Cowboys to name a few. On this episode we …

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Workbook Radio Episode 89: Felipe Simi, SOKO Agency

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Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release …

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Workbook Radio: Episode 88- Brian Carlson

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Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it’s …

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Workbook Radio: Episode 87- Margaret Johnson on Creating Super Bowl Ads

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It’s a 60 second moment, 1 year in the making. In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. …

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Workbook Radio Episode 86: Alex Garcia

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As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of …

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Workbook Radio Episode 085: John Fedele

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On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the …

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Workbook Radio Episode 084: Felicia Perretti

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On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses …

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Workbook Radio Episode 083: Tasha Dean on Diversity in Advertising, Part 2

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On this episode, The Martin Agency’s first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, “a minimum of 50% creative talent …

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Workbook Radio Episode 82: Tasha Dean on “The 50/50 Initiative” and Diversity in Advertising, Part 1

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On this episode, The Martin Agency’s first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, “a minimum of 50% creative talent …

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Workbook Radio: Episode 81 – Standing Out in a Saturated Market 2022: Social Media & Portfolio Reviews

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In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with SAD …

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Workbook Radio: Episode 80 – Standing Out in a Saturated Market 2022: Promo Pieces

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We’re back with another installment of Standing Out in a Saturated Market 2022. On this episode, Workbook’s Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, …

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Workbook Radio: Episode 79 – Standing Out in a Saturated Market 2022: Websites

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Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, …

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Workbook Radio: Episode 78 – Jonathan Rice, Part 2

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Jonathan Rice is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the country’s largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. …

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Workbook Radio: Episode 77 – Jonathan Rice, Part 1

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Jonathan Rice is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the country’s largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. …

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Workbook Radio: Episode 76 – Stephen Hamilton, Part 2

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On this episode, Stephen finishes discussing the Nick Cave: Forothermore exhibit at MCA Chicago, then shifts gears to discuss the reimagined Who’s Hungry Magazine, his new project Images for Artisans, and how food truly unites …

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Workbook Radio: Episode 75 – Stephen Hamilton, Part 1

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On this Episode, we talk with food photographer and director Stephen Hamilton about how he got into food photography, his thoughts on having a “distinct point of view” in you …

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Workbook Radio: Episode 74 – Sarah Lent and Curt Schreiber, Part 2

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VSA Partners’ Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber talk about NFTs and the Metaverse, how Artists can start preparing for work in this brave new …

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Workbook Radio: Episode 73 – Sarah Lent and Curt Schreiber, Part 1

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On this episode of Workbook Radio, we’re back on the subject of NFTs, this time with VSA Partners Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber. Sarah …

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Workbook Radio: Episode 72 – Tim Mendola and Jodie Hein, Part 2

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On this episode we’re joined by artists agents Tim Mendola of Mendola Artists and Jodie Hein of Rapp|Art to talk about animation and illustration in 2022. Tim and Jodie talk about how they take …

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