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Crush Creative Brands Team GB with Style

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Heading into the 2021 Tokyo Olympics, Team GB was looking to shake things up a bit and hired UK Crush Creative to create a licensing style guide that would push boundaries and appeal to new audiences. They’ve created graphic elements based on the various events’ playing fields that can be organized into patterns or used individually and can be applied in a multitude of ways. It all has a clean modern aesthetic that clearly says, “Sports!”