We see it more and more in advertising these days: dads doing laundry, dads cleaning house with their product of choice or picking up the kids from school. Photographer Callie Lipkin knew first hand what a series of images called Dad Time should look like. For Callie, it’s partly inspired by her own husband and his role as primary caregiver for their two young sons, ages two and four. She also knows about taking on the role of the sole working parent, a role that used to be more a mom’s territory but is shifting as more women opt to work, while men choose to take on this important role. The images in the Dad Time series should serve as a glimpse into Dad’s every day world.
Callie Lipkin has been shooting editorially and commercially for over 20 years. Her clients include AT&T, Corona, Kellogg’s, McDonald’s, Kleenex, Minute Maid, and Whirlpool, among others.
