The classic orange crate label has always had a big influence on Daniel Pelavin‘s work. With an ideal balance of graphic illustration and decorative typography, it is perfect formula for visual storytelling. A recent assignment for Los Angeles Magazine let Daniel put the classic formula to use for an article about farming and produce. In a Drawger post about the assignment he also tells us how he created the orange texture with Adobe’s Illustrator’s distort/glass filter and the shading on the leaves, with Andromeda Screens plug-in in Photoshop. We also get a look at the initial sketches and how he and the art director went through the refining process.
Daniel Pelavin for Los Angeles Magazine
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