Many thanks to Heather Elder Represents on showcasing our latest series, “Crafts and Creatives.”
In her latest “Notes from a Rep’s Journal,” Heather Elder points out two valuable takeaways from our latest video featuring a conversation between Workbook Representative Heidi Goverman and art director Raj Gupta:
Two takeaways we found noteworthy:
Effective use of social media continues to differ by channel and by individual.
- Across the board, Twitter is the go-to source for news and industry information.
- Instagram and the visual nature of the platform is expeditious and where talent can be unearthed.
- People are open to being approached, and cold-called on LinkedIn, as that is the reason it exists.
- Facebook is sometimes too private to use for business purposes, but it depends on the individual.
A photographer’s work can speak volumes, but that’s only a portion of the reason for hiring someone.
Many thanks for the feature, Heather Elder Represents!
To read the full post, click here.
See the full video below.
