How to Shoot When the World Is on Pause

Inti St. Clair’s client was a manufacturer of highly accurate thermometers, and due to the pandemic, saw an opportunity to market its product beyond hospitals and doctor’s offices. The client needed a campaign that would help put the device in the hands of consumers quickly. Photographer Inti St. Clair knew what the production restrictions would be and quickly went to work to enlist her friends and neighbors to allow her to shoot them in their own environments at a socially safe distances: through doorways and windows and outdoors. Due to a very tight timeline, the shoot took place over one afternoon, but given all the challenges, the client came away with a beautiful series of images that capture everyday people in the midst of life during COVID-19.