John Amatucci Is Livin’ on Hochatime

John Amatucci’s latest shoot took him to Hochatown, Oklahoma. John’s assignment was to capture a sense of place but also a state of mind, known locally as Hochatime. During the the three-day-long shoot, John captured material to promote the up-and-coming Hochatime brand as a tourist area known for its lakes, National Forest, and fly fishing. He also managed to work in images that included Three Rivers Beer, an American-styled beer brewed nearby at the Mountain Fork Brewery in Broken Bow, Oklahoma.