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Jonathan Chapman Gets Right To Work.

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Nestled within the  scenic bluff country in the heart of Winona, MN,  the Sanborn Canoe Company  takes building canoes and making paddles to an art form.  The story of this small family-owned niche business, with its colorful graphic product gave Jonathan Chapman and his crew everything they need to create a brand film and a beautiful library of images for their client, Lands’ End “Workwear”Clothing. The campaign is a success pairing of the like-minded for whom “form follows function,” but the details matter.

In the Workshop, Lands’ End clothing is getting the job done, often covered in dust, thrown off by sanders or other vintage hand tools, while racks of paddles provide a backdrop of colorful graphics.   In the wild, fisherman wearing Land’s End glide along through beautiful landscapes in beautifully shaped canoes.  Even nature cooperated to provide a light rain perfectly timed to showcase a Lands’ End “all-weather” jacket.

BTS Film shot and edited by Josh Leclair

Production Cameras – (2) Canon 1DX MKII, (1) Canon 5D Mark IV

BTS Camera – Sony FS700

Gear – Movi M5 Gimbal + Inspire 1 Pro Drone.

Lighting – Skypanel 60, Fiilex P360 kit & BBS Area 48 LED.

Camera – (2) Canon 1DX MKII, (1) Canon 5D Mark IV.

Brand Film edited by Coelement