Photographer Mauricio Candela brings his signature style to Inca Kola’s latest campaign, creating a vibrant image library that celebrates Peruvian culture. Commissioned by McCann Peru, VML Peru, and Epoch London, the five-day shoot in Lima featured diverse talent, vibrant energy, and dynamic compositions.
The result is a colorful collection of lifestyle, food, and beverage photography, set to appear across digital, print, and billboard platforms nationwide, showcasing Candela’s talent for blending authenticity with bold visual storytelling.
“This campaign is one of my favorites. The client allowed me to work in a style I truly love: more real, less staged — with strong contrast lighting, imperfect situations, and everyday talent. Essentially, a fearless campaign that feels close to real people.” — Candela
See images from the campaign below. For more of Candela’s work, visit his Workbook portfolio.
Represented by Randy Cole Represents.
