Photographer/director Natalie Faye recently created American Home Shield’s first ever content library. As insurers of home appliances, AHS looked to create images of relatable, intimate moments in home settings. The client had a rough wish list of stills and motion assets, but Natalie and her team rolled up their sleeves and went to work to bring the client’s concept to life by being an active creative partner at every step in the process. The team also shot stills and motion for their “evergreen” content library, which included three unique kitchen scenes from the 70s, 80s, and 90s as specialized content for AHS’s 50th anniversary campaign.
To read more about the project go to Natalie’s blog.
