Steven Noble recently crafted new label illustrations for Kraken Rum, J.A. Magnus, and Beefeater Gin. His detailed work brings a classic touch to each brand, capturing the unique character and heritage of the spirits. The labels showcase his intricate line work, combining artistry with branding to enhance the visual appeal and storytelling of these iconic products.
New Labels From Steven Noble
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Steven created a limited-edition illustration for Kraken Rum’s “Kraken VS New York” label, part of the “Kraken vs The World” collection. The artwork features the Kraken destroying a New York emblem, crafted in a scratchboard woodcut/engraving style. The design includes bespoke label shapes and embossed details, enhancing the luxurious feel of the 1-liter bottles.
Steven reimagined the J.A. Magnus logo, featuring a lion with a quiver of arrows, central to the brand’s original design. Drawing inspiration from various antique Magnus bottles, he incorporated a unique scalloped edge while addressing inconsistencies in past versions. The final artwork depicts the lion holding an acorn alongside the symbolic arrows, with both detailed and simplified versions created for different scales.
Steven teamed up with Boundless Brand Design to craft custom woodcut illustrations for Beefeater’s new labels, showcasing botanical elements like Pink Strawberry, Blood Orange, and Peach & Raspberry. The designs were printed on a recyclable paper label featuring embossed details, micro embossing, and special varnishes, along with a secondary label to denote the flavors.
