As a photographer, Nick Nacca has explored the properties of light for the last twenty years.
It all began in 1999 when Nick came across an interview with a photographer who didnât have enough lighting equipment to cover large sets. His solution was to light one side of the scene, capture an image, then move the lights to the other side and capture it. Then he simply combined the two images in post. It got Nick thinking.
Capturing multiple images and combining them wasnât just a solution for a technical problem. Yes, he could work faster and more efficiently on set with less gear and edit and refine his lighting long after the shoot wrapped. But more importantly, Nick realized it could be a powerful creative tool, and he began to apply his concepts to portraiture. Nick was able to capture multiple images of his human subjects he needed with devices that could trigger 2- 16 studio strobes sequentially in less than a second. With the technical issues solved, he was free to explore creatively.
Fast forward to 2010. One of Nick’s regular clients was pushing him to shoot video. But as he began testing, he found it was difficult to get the lighting in the motion footage to match his stills. But  he soon discovered that the multiple images he was using to control the light in his still imagery could be used to create motion. Nick began to think in layers of light that could be animated, as well as blended with actual motion footage. It is a  process that has the potential to produce the kind of still imagery and motion files that can establish a brand  or re-brand an existing one.
It has been an interesting journey for Nick Nacca. He is excited at the prospect of putting what he’s learned to work for clients to create impactful campaigns in print and on digital platforms.
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