The next in a series of what’s trending in the world of illustration – Hand-Drawn.
With AI-generated visuals making us second guess every video or image that crosses our feed, people have started turning away from the ultra-processed design work that feels mechanically distant and are looking towards the warmth and relatability of hand-drawn. From editorial to wellness, hand-drawn art is now sought after not only for being creatively unique, but also a touchstone of simpler, more analog artistry.
Ultimately it’s the flaws that make the artwork relatable. As our world becomes more and more technologically dependent, consumers are leaning towards artwork that feels relatable, touching on emotions rather than pushing product. The tiny imperfections are welcomed doses of humanity, and why hand-drawn is something to look out for with brands that seek relatability as part of their branding.
View more work below. To explore more options, start your own Workbook search.
Featured Image: Julian Rentzsch | Workbook portfolio
Represented by RAPP | ART
Represented by KOKO Art Agency
Represented by Folio illustration and animation agency
Represented by IllustrationZone
Represented by GOODNOISE
Represented by Morgan Gaynin
Represented by Salzman International
Represented by Début Art
Represented by Mendola Artists
