This year, Illustrator Shaw Nielsen features The Wizard of Oz world for Gainsight’s Pulse 2025 and Pulse Europe conferences as his Best Project of 2025.
Take a walk down the yellow brick road with Shaw as he reimagines these Wizard of Oz scenes and characters that were used across the conference, from the main stage backdrop to breakout rooms, lounges and even a dog adoption event. It’s nostalgic storytelling with a futuristic twist, delivered in a dynamic and refreshing way that only Shaw can achieve.
See more of the project below. To view more of Shaw’s work, visit his Workbook portfolio.
Represented by RAPP|ART.
