Posts from the Workbook Blog tagged with

motion capture for advertising

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Kate T. Parker Knows What It’s Like to Be a Kid

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There were so many engaging images in this submission from Kate T. Parker for Healthcare Atlanta, it was hard to edit it down. There’s the restlessness and boredom, displays of affection, …

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Tim Tadder Takes the Madden Franchise to a Whole New Level

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The creative brief was simple, “Make people feel like an NFL superstar at every touchpoint. The energy, the athleticism, the swagger, etc. Everything that you would feel if you were …

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John Fedele Gets the Job Done

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John Fedele worked directly on this campaign for the  Ridgid Red wet/dry vac brand. The stills and motion will be used through various media including online, print, large retailer, and …

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Ryan Struck Makes a Great Discovery

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Check out Ryan Struck‘s latest 30-second commercial he directed for the New York-based shoe brand GREATS. Scientists discover the essential  ingredients for a great product: timeless design and great quality and then harness their …

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